Purpose of Use

Why the need for NameAPI?

Names are everywhere. From emails to CVs, news articles and legal documents: almost every text contains people's names.

Humans handling these documents need to identify and understand the names. More and more it's computers taking over this task.

Common tasks include:

• identifying the parts of a name, such as the given name or surname
• identifying the person's gender, culture
• matching two differently written name pairs

Such tasks can be difficult and lack of knowledge paired with wrong assumptions lead to errors.

NameAPI offers a toolbox of web services to cope with these challenges.

Technologization

The progressive technologization enables new applications, and the general expectations of functionality increases.

Globalization

The progressing globalization demands solutions, which take into account different cultural and regional realities in relation to the use of personal names.

Search

Much time is spent on digital information retrieval. Intelligent, error-tolerant search systems are needed. NameAPI provides ways for indexing personal names to enable fuzzy searches.

Data Quality

Data quality is a key success factor. Incorrect or incomplete forms of address lead to rejection.

NameAPI offers a wide set to validate names, from spelling correction to gender validation to fake name detection.

Data Enhancement

In marketing, when detailed data records are not available, segmentation may be made based on estimates on the people's names.

• gender
• culture
• marital status
• age
• religion